Photographers typically spend a lot of time thinking about color, everything from editing in Photoshop, calibrating a screen, or lighting with gels and filters, to deciding on wardrobe, set design, and locations. There is no escaping the importance of color in this profession, and yet the way we see and describe color is not so simple. Color vision games can be a great way to test your perception of the world around you and compare that to fellow photographers.
Is LinkedIn one of the most overlooked social media networks for photographers? With over 460 million users and growing, it’s not something you can just ignore. Yet, that's exactly what a lot of photographers do, myself included. We joined Facebook because everyone was already there, and Instagram just makes sense for visual professionals. LinkedIn started out as a tool for building a resume and finding a new job. As self-employed freelance individuals, do we really have a need for that?
However you look at it, LinkedIn has a lot of tools, tons of potential clients, and industry peers that can benefit photographers. For every one user that doesn't see the worth, there is another claiming to get a lot of work from it. It’s for that reason I’m guessing a lot of you only use LinkedIn for occasionally updating what you've been up to or accepting new requests. For the last several years, that's really all I did, and yet, I keep holding on to it.
Are you using Instagram Stories in your marketing? Are you wondering how photographers are using Stories? With new features like tagging and Boomerang being added this week as well as the possibility of links being added in the near future, Instagram Stories is quickly becoming a great tool for marketing that every photographer should take advantage of. Here is a list of ways you can start using Stories for your business today.