Is LinkedIn one of the most overlooked social media networks for photographers? With over 460 million users and growing, it’s not something you can just ignore. Yet, that's exactly what a lot of photographers do, myself included. We joined Facebook because everyone was already there, and Instagram just makes sense for visual professionals. LinkedIn started out as a tool for building a resume and finding a new job. As self-employed freelance individuals, do we really have a need for that?
However you look at it, LinkedIn has a lot of tools, tons of potential clients, and industry peers that can benefit photographers. For every one user that doesn't see the worth, there is another claiming to get a lot of work from it. It’s for that reason I’m guessing a lot of you only use LinkedIn for occasionally updating what you've been up to or accepting new requests. For the last several years, that's really all I did, and yet, I keep holding on to it.