Why You Should Build a Mobile Landing Page for Instagram Instead of Using Linktree

If you are doing any business or marketing on Instagram, then at some point, you have been annoyed that you can only put one link on your profile. For a lot of users and most photographers, the ultimate goal is to drive traffic from Instagram to your website/portfolio.

So, it makes sense that most of us put our website as that one link. The problem arises when you have something timely or new you also want to promote. Maybe you have a project you are pushing or a new blog post. Perhaps you're selling products like prints or books. You could just be trying to get more subscribers for your newsletter. 

Why WPPI 2019 in Las Vegas Should Be Your Next Destination Conference

One of the best investments any photographer can make for their business is in education. There is always new gear, techniques, and knowledge to learn about and there is no better way than a fun destination conference. WPPI held each year on the Las Vegas strip is all about fun, education, and the destination.

Last year was the first time the WPPI Expo was held at the Mandalay Bay Resort and Casino location and it was amazing. WPPI has always been known for being a fun and exciting destination conference for photographers, and the move to Mandalay Bay took it to the next level. On February 25 - March 1, the conference will be held at Mandalay Bay and it's looking like an even better time this year... and WPPI is giving Fstoppers' readers a Free Expo Pass.

Finding and Capitalizing on Current and Future Trends With Your Photography

Photography trends and the demand for types of images are ever evolving. Staying up to date on current trends and looking to the future is a great way to stay relevant.

Following trends blindly or being what some call a “copycat” photographer won't help you find your own photographic style. However, being aware of these trends and learning how to forecast future trends is an import strategy that photographers should incorporate into their specific genre and style.